The sky’s the limit when you convert Illustrator text to outlines. It’s so easy to change each letter’s size, position, and color, and even push and pull letters into fantastic new shapes.

There are thousands of wonderful typefaces, but sometimes nothing is just right. You don’t have to settle for someone else’s vision -- instead, modify letters in Adobe Illustrator to create exactly what you want.

When you outline text, Illustrator converts each letter to an object with paths and points, which you can select and adjust. You can also change colors and combine letters with other shapes.

There’s just one caveat: after you convert letters to outlines, you can’t edit it in a word processor. So this technique is better for short bits of text, such as a headline or a logo.

http://www.creativepro.com/article/tug-and-twirl-text-illustrator